People often ask me,
“Why not just buy gold in Singapore? You live here – wouldn’t it be easier?”
They’re right. It would be easier.
But here’s the thing: when it comes to saving for the long term, easy is not the same as better.
I didn’t choose Public Gold for convenience.
I chose it for clarity, transparency, and a system that rewards long-term thinking.
Let me explain why.
💰 1. Better, More Competitive Pricing
One of the biggest advantages I found with Public Gold is their pricing transparency and competitiveness.
In Singapore, many gold retailers operate out of prime locations – and naturally, their costs reflect that.
Higher rental, staffing, and operational overheads are part and parcel of running a business here.
It’s completely understandable.
But that also means these added costs may be priced into the final retail price of gold.
Public Gold, on the other hand, operates on a leaner model.
They focus on delivering value through their online platform, without the need for expensive storefronts or premium branding.
And that efficiency gets passed on to savers like me.
I can check both the buying price and the selling price directly from their website, 24/7.
No need to message someone or request a quote – everything is upfront.
To me, that kind of clarity and transparency builds trust. I know exactly where I stand, whether I’m buying or selling.
And over time, that makes a big difference – especially for those of us who are saving for the long term, not just buying for display.

2. I Can Start Small – From RM100 / SGD34
This was a mental shift for me.
Most people assume gold is only for the wealthy. They think they need to start with thousands of dollars just to begin.
But with Public Gold’s GAP (Gold Accumulation Program), I could start with just RM100 — that’s about SGD34.
That made gold accessible.
I could build slowly.
No pressure, no stress.
Just like dollar-cost averaging into investments – except this time, I’m averaging into something physical, tangible, and timeless.
3. I Can Sell Back Anytime – No Matter the Condition
This is something I rarely see talked about. But it’s a major reason I trust Public Gold.
Let’s say I buy a 10g gold bar.
Fast forward a few years – maybe I’ve removed the packaging, maybe there’s a scratch.
Guess what?
I can still sell it back to Public Gold at the current market price, no deductions.
Yes – even without original packaging.
Yes – even with signs of wear.
Yes – any time.
They honour the published price, because they’re in the business of real gold.
Not just presentation pieces.
This gives me peace of mind.
Because I know I can exit just as easily as I entered.
4. One Complete Ecosystem
When I first started exploring gold, I realised how messy the process can be in many places.
Buy from one shop.
Store somewhere else.
Find another place if you want to sell.
Hope they accept your brand.
Negotiate like you’re in a pasar malam.
(I know because I gone through all the above.)
With Public Gold, I don’t have to do any of that.
Everything – buying, selling, storage (GAP), physical gold collection – is managed under one integrated platform.
It’s clean. It’s simple. It works.
5. No Hidden Fees. No Storage Charges.
Another reason I like Public Gold?
There are no annual fees, no storage costs, and no admin charges eating into my savings silently over time.
When I save through the GAP system, my gold is stored securely.
If I want to collect my gold at the branch once I accumulated 22 grams, I just request it.
No surprises. No fine print.
It’s honest and straightforward – and that’s rare these days.

6. The Only “Inconvenience”: I Have to Go to JB to Collect
This is the one thing that might turn some people off.
Yes – to collect the actual gold bar, I have to travel to Johor Bahru.
It’s not difficult, but it takes planning.
Border queues. Time off. A little patience.
But I’ve reframed it.
I don’t see it as a hassle anymore.
I see it as a milestone – a tangible reminder of the wealth I’ve built slowly, consistently.
Every trip is a milestone. A small reward for my discipline.
I could choose convenience.
But I’d rather choose a system that helps me protect my wealth – not just access it.
Final Thoughts: Why I Continue With Public Gold
I don’t buy gold to impress anyone.
I don’t buy it to flip for short-term gains.
I buy it to freeze a portion of my cash.
So that inflation, temptation, and volatility don’t erode my efforts.
And that’s why Public Gold makes sense for me.
✅ Transparent pricing
✅ Start small
✅ Buy and sell easily
✅ No hidden costs
✅ Physical ownership
✅ And full control
So yes, I’m a Singaporean.
But I’m okay crossing the causeway.
Because I know what I’m getting is worth it.
And if you’re thinking long term like me…
Maybe this gives you something to consider too.
P.S. If you are wondering what was the due diligence I did with Public Gold – you can check it out here: How I Did My Due Dilligence on Public Gold

